Plan your daily wardrobe and punctuate it with the perfect pair of shoes that can carry you from day to night. CELINE is a haven for ladies who are looking for in-style shoes that are both comfortable and sensibly-priced. Complete your closet with our range of stylish and classic apparel that you can wear at work and at play, and with the quality bags that blend fashion with function. Finish up your look with accessories that spice up your mood and your outfit. CELINE is for women who can appreciate quality, comfort, style and value for money.

CELINE is the leading brand in ladies’ fashion retail. We have been inducted into the Philippine Retailers Association’s Hall of Fame, after having won the Filipino Retailer of the Year award in 1999, 2003, 2005 and 2006. CELINE has 60 free-standing stores nationwide ready to provide you exceptional service wherever you go.

CELINE began in 1978 as a shoe boutique in Escolta, the shopping district of Old Manila’s upper set. Through the years the company has stood by the philosophy of “value retailing” or simply delighting our customers and giving them all their money’s worth.

Our Vision: 

• To be one of the most admired fashion retailers in the Philippines
  

Our Mission:

• Delight our customers by offering the best fashion products and services
• Develop our people by fostering a working environment that encourages growth and learning
• Be a responsible member of society by engaging and supporting programs that uplift the Filipino people
• Sustain our business by balancing short- and long-term interests and building trust with our partners

Today, CELINE MARKETING CORPORATION belongs to the top 1,100 corporations in the Philippines and is the source of livelihood for more than 1,000 people. Our company has grown to offer over 12 different brands and store concepts within 115 free-standing stores and 84 store-in-store outlets nationwide. 

In addition to CELINE, our brand portfolio includes:

• CMG – Dress sharp and glam up with an array of international labels that offer fashion footwear, bags and accessories. CMG opened its first store in 1998. CMG has 17 branches nationwide that are directed towards sophisticated women with global tastes in fashion.
  
• SO! F.A.B – Show your flair and wear your attitude with shoes that fit your lifestyle. SO! F.A.B opened its first store in 2004. To date, it already has 19 outlets nationwide. Visit site >>
  

• bYSI – Get into the Asian sensibility with bYSI – an Asian fashion brand that keeps a steady pulse on what’s hot and what’s not.  bYSI is a local counterpart of bYSI Singapore. It opened in 2005 carrying ladies’ apparel.  Its clothing line boasts of unique fabrics at reasonable prices. To date, it has 2 outlets. Visit parent site >>
  

• Staccato – Fashion fades quickly from the mind, but classic quality endures. This is what a pair of Staccato shoes is all about. Staccato is an Asian brand under Hong Kong’s Belle International Holdings Ltd. Celine Marketing Corporation acquired exclusive distributorship in the Philippines and Staccato shoes can now be found inside all CMG stores. It will soon open its first free-standing store in Manila. Visit parent site >>
  

• Traffic – Beat the gridlock and head to Traffic, where regular pedestrians turn into dashing men with shoes that walk the talk. Traffic opened its doors in 1999 and currently has 9 free-standing stores across the nation.  It caters to men who desire to walk tall with a certain panache. Visit site >>
• Red Alert – Fuel your passion for fashion. Red Alert caters to men who look for value without sacrificing quality or style. It offers footwear and accessories that are hip and suave at the same time.

• Figlia – Sink your feet into a pair of shoes that bears the outstanding design and workmanship that Figlia is known for. Figlia has been one of the major players in the footwear industry. It is acquired by Celine in 1998 and operated by Charter International, Inc.  At present, Figlia has 39 concession outlets inside SM department stores nationwide. Visit site >>
  

• M.Nicole – When it comes to the sole of the matter, M.Nicole fits perfectly with your budget. Walk the part with quality shoes that come at an affordable price. M. Nicole is another brand operated by Charter International, Inc. It caters to the middle-income group, with 14 concession outlets in leading department stores nationwide. Visit site >>
  

• Figliarina – Figliarina offers sophisticated and chic day to night shoes and sandals using the best leathers and materials. Quality and fit are the best characters of these fashion forward collections. These shoes come with color- and material-matched Figliarina bags. Figliarina was first introduced inside Shubizz in 2003 and can be found in all Shubizz boutiques and selected SM department stores. Visit site >>
  

• Shubizz – Show your zest for life with colorful, adventurous and edgy shoe designs that highlight your artsy flair and your youthful sense of style. With 4 free-standing stores and 14 department store outlets, anyone can feel the glamour and walk like a star. Visit site >>
  

• Barbie by Shubizz – Barbie may be different things to different people, but she will always be a true fashion and style icon! The Barbie by Shubizz shoe collection comprises of Barbie’s trademark pink pumps along with ballerinas, flip-flops and sneakers. Barbie shoes are now available in all Shubizz boutiques.